Celerant Technology has supported the outdoor and firearms industry since 1999 with innovative retail software, enabling FFL dealers to expand their business both in store and online. As a preferred software provider for the NASGW, NSSF and NRA, Celerant supports firearm dealers through mobile point of sale and kiosks, eCommerce, curbside pickup, endless aisles, distributor integrations, A&D/e4473, range management, membership management, marketplaces, digital marketing and more. To help dealers be more competitive and operate more efficiently, Celerant has integrated their software solution with many leading 3rd-party solutions in the firearms industry.
After eight weeks of COVID-19 shutdowns across the nation, sales and shipments from wholesalers to retailers continue to be very strong compared to the previous year and the 3-year average. Firearms and ammunition have now had 8 weeks of very strong numbers with optics spiking over the last two weeks.
As we pass the 15-day mark, in the U.S.'s Flattening the COVID-19 Curve timeline, the National Association of Sporting Goods Wholesalers (NASGW) SCOPE data platform reports another record week in firearms and ammunition shipments. Ammunition sales nearly doubled for the week ending March 21. When we look at year-to-date (YTD) numbers for 2020, ammunition sales are up 49% compared to the three-year average (3YR AVG), and 188% and the week-over-week, growing from $9.9m to $18.6m.