The digital age has ushered in an era of data collection and utilization that has significantly affected the firearms and shooting sports industry. When people think of data, seemingly endless excel spreadsheets and rows of numbers come to mind. The question is — how do you use it?
There’s a range with shotguns. You either have one, old inherited pump shotgun or a small collection of target and hunting shotguns. Compared to the myriad of handgun and rifle cartridges, variety in shotguns tends to come in action type and appearance.
Cellphones, mp3 players – the original trend was to make them as small as possible. Compact, easy to transport and slip in a pocket. Nowadays, it seems as though manufacturers and the market are heading in another direction, newer phones hardly fitting in a jeans pocket with larger screens not unlike a small tablet. Storage and capacity are still top of mind, but remote cloud service storage options reduce the necessity of internal storage.
The National Association of Sporting Goods Wholesalers (NASGW), the association representing shooting sports wholesalers, manufacturers and their trade partners, and the creator of the industry leading SCOPE Data Platform, has released the 2nd Quarter SCOPE Report compiling distributor sales and inventory data from January 1st, 2022 through June 30th, 2022.
“The data in our SCOPE platform is becoming more and more valuable to businesses and organizations across our industry," said Kenyon Gleason, NASGW President. "Our Q2 report is a good high level snapshot of existing trends with some deeper analysis by Tom Hopper, NASGW's Senior Data Analyst.”
The 2022 Q2 Report marks the 3rd report published by NASGW. Others include the 2021 Annual Report and the Q1 Report. These reports offer a regular review of current marketing conditions through distributor shipments, a level of insight that has not been previously available to the industry.
“For businesses looking for a better way to understand what's actually happening in today's market conditions, the SCOPE Quarterly Reports are a great tool,” said Tom Hopper, Senior Data Analyst at NASGW. “The data that we are using to analyze the market is the largest data sample available across the industry and paints a realistic picture about what is happening. The insight is invaluable.”
NASGW is proud to lead the way in this distributor lead industry initiative to provide better data for improved decision making throughout the shooting sports industry. To purchase the full version or download the basic version of the Q2 SCOPE Report, click the link below.
During “the Surge” in 2020 and 2021, firearm manufacturers saw an increase in demand for guns to accessories to optics.Ammo saw a massive spike in sales right away and then struggled to catch up on production, which led to high demand and low supply. Looking at the wholesaler shipment and sales data from the first half of 2022, sales of all optics appeared to shadow the decrease in the overall market and inventory mix as the surge curtailed. While all optic sales trended downward in the past year, SCOPE DLX data showed red dot sales declined at a sharper rate than other products within the mix of the optics market.
According to the SCOPE DLX Q1 Report, the pandemic surge of 2020 and 2021 is officially over. Shipments have slowed and inventory is building. Despite the drop off, most categories are still trending above pre-pandemic levels, an encouraging sign that the industry is still strong despite the slow down since the the peak of the surge. "Plan sales relative to 2019 performance with a 15-20% increase," mentions Tom Hopper, NASGW Senior Data Analyst, in his key takeaways found in the report.
Ankeny, IA (March 9, 2022) - The National Association of Sporting Goods Wholesalers (NASGW), the association representing shooting sports wholesalers, manufacturers and their trade partners, takes one big step toward product standardization across the industry with its launch of SCOPE PLX (Product Link Exchange) this week.
Ankeny, IA (January 17, 2022) -
Coreware, a leading point of sale platform in the shooting sports industry has partnered with NASGW to expand SCOPE CLX, a retail sales data platform designed to analyze consumer buying trends.
Coreware’s support of SCOPE CLX will help NASGW advance its goal to grow the shooting sports industry by collecting, standardizing and analyzing data. The addition of Coreware will add anonymous sales from over 300 stores, making SCOPE CLX the largest sample of the independent FFL market.