During “the Surge” in 2020 and 2021, firearm manufacturers saw an increase in demand for  guns to accessories to optics.Ammo saw a massive spike in sales right away and then struggled to catch up on production, which led to high demand and low supply. Looking at the wholesaler shipment and sales data from the first half of 2022, sales of all optics appeared to shadow the decrease in the overall market and inventory mix as the surge curtailed. While all optic sales trended downward in the past year, SCOPE DLX data showed red dot sales declined at a sharper rate than other products within the mix of the optics market.

According to the SCOPE DLX Q1 Report, the pandemic surge of 2020 and 2021 is officially over. Shipments have slowed and inventory is building. Despite the drop off, most categories are still trending above pre-pandemic levels, an encouraging sign that the industry is still strong despite the slow down since the the peak of the surge. "Plan sales relative to 2019 performance with a 15-20% increase," mentions Tom Hopper, NASGW Senior Data Analyst, in his key takeaways found in the report. 

Ankeny, IA (March 9, 2022) - The National Association of Sporting Goods Wholesalers (NASGW), the association representing shooting sports wholesalers, manufacturers and their trade partners, takes one big step toward product standardization across the industry with its launch of SCOPE PLX (Product Link Exchange) this week.

Ankeny, IA (January 17, 2022) -

Coreware, a leading point of sale platform in the shooting sports industry has partnered with NASGW to expand SCOPE CLX, a retail sales data platform designed to analyze consumer buying trends.

Coreware’s support of SCOPE CLX will help NASGW advance its goal to grow the shooting sports industry by collecting, standardizing and analyzing data. The addition of Coreware will add anonymous sales from over 300 stores, making SCOPE CLX the largest sample of the independent FFL market.

Ankeny, IA (September 28, 2021) – As part of NASGW’s continued effort to expand integrations with shooting sports POS providers to supply aggregated data to the robust SCOPE™ suite of data tools, NASGW and Orchid LLC are excited to announce a integration with Orchid’s new point of sale system, Orchid POS™. Orchid clients will contribute to aggregate non-confidential firearm sales data to provide manufacturers, distributors and gun stores with a better understanding of product performance and sales trends.

Executives, including those in the shooting sports industry, have the opportunity to lead their business into a more data-driven culture. One Harvard Business Review study, which surveyed 646 executives, managers and professionals from all industries around the globe, found many corporations are integrating data capture and analysis into their decision-making processes. In fact, many business executives are enhancing their skills to allow them to integrate analytical tools into their business decision-making practices.

Big data is all the rage right now, and while it may seem like just a buzzword, there are real, tangible benefits to incorporating data into your business’ processes. One of those benefits is the ability to more easily collaborate across your company and the shooting sports industry.

Celerant Technology, the leading provider of retail software for the firearms industry, and a preferred point of sale provider for NASGW, today announced a new direct integration with SCOPE CLX, a data sharing program that provides market analytics for the shooting sports industry. By enhancing its existing integration with SCOPE CLX, Celerant is now the first and only software provider to offer FFL dealers direct access to SCOPE CLX industry benchmark reporting without having to leave their retail software. 

Whether you have a full-service marketing team in-house, a single marketing employee or you hire an agency to do it for you, your marketing team already knows how important data is. They’re likely digging into Google Analytics, Facebook Analytics and other sophisticated platforms on a daily basis to better understand and reach your current and prospective buyers. What they may not have, though, is the data platform created just for the shooting sports industry.