Data isn’t the only thing that matters in business. Relationships between co-workers and customers are key, as are the often-overlooked ties between retailers and distributors. Distributors have insights and connections individual retailers don’t. Asking can make all the difference.
Failing to plan is essentially planning to fail. Every industry has shifts in supply and demand around particular seasons, but it hits the outdoor industry especially hard. If you don’t order and stock guns, ammunition, and other items far enough ahead of when consumers need them, you can’t sell them. Bring in too much too late and you’re losing money on inventory. Nobody needs a turkey shotgun mid-summer. You no longer have to just guess. SCOPE provides data that drives fact-based planning.