NASGW Adds More Data to SCOPE DLX and Improves Existing Data Quality

Posted by NASGW on Aug 14, 2023 12:00:00 PM


The National Association of Sporting Goods Wholesalers (NASGW), is adding three additional distributor data feeds to their distribution sales and inventory analytics platform, SCOPE DLX. Updates to the platform, which already tracked more than 65 percent of all new and imported firearms, will go live, August 16, 2023. 

“The industry's most accurate and expansive data set keeps getting better,” said NASGW President, Kenyon Gleason. “This update will add more distributor data and inventory to our DLX platform as well as continue to enhance our robust data tagging matching nearly 99% of the available firearms UPCs.”

The new distributors that are now contributing data include new members Primary Arms and 2nd Amendment Wholesale as well as longtime member MGE Wholesale, which was previously limited in their ability to share data. Manufacturers will also be able to automate reports for their products from all 21 distributors. 

"We continue to look for ways to expand and improve SCOPE for the benefit of our subscribers and the shooting sports industry," said Tom Hopper, NASGW's Senior Data Analyst.  “We have seen incredible adoption of our members utilizing the data to understand the market and strategize ways to capitalize on future opportunities. SCOPE is becoming an increasingly valuable tool for those businesses who are leveraging data within their business operations."

In addition to increased distributor data, the August 16 update will include an update of UPC tagging, resulting in the most current and accurate categorization of products. This round of data attribute enhancements has been an ongoing effort to catalog and map existing UPCs that were missing standardized attributes that most products across the industry include. These attributes help with data segmentation, reporting, and product comparisons. Accurate attribute tagging is one of the key features that sets SCOPE apart from other industry data platforms. Accuracy of the data is crucial to creating quality reports that users and the industry can rely on. When the products are not cataloged consistently it makes it difficult, if not impossible to collect accurate data. This attribute update is a big step forward in SCOPE's progressive development.  



The National Association of Sporting Goods Wholesalers is comprised of wholesalers, manufacturers, independent sales reps, media, and service providers - both national and international - all of whom are primarily focused on shooting sports equipment and accessories. As a trade association representing the business interests of its members, NASGW's mission is to bring shooting sports buyers and sellers together. For more information about the NASGW, visit the association's website at



NASGW SCOPE™ is an industry-owned, distributor-led initiative to collect and analyze data that strengthens shooting sports businesses. SCOPE utilizes data from NASGW distributors and as well as shooting sports dealers/retailers from across the country, to compile the industry's largest and most accurate data sample. SCOPE provides unmatched business intelligence and industry insight. For more information about SCOPE, visit the website at

For More Information, Please Contact Us At:
Gregg Alexander
National Association of Sporting Goods Wholesalers

Tags: SCOPE™


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