As we pass the 15-day mark, in the U.S.'s Flattening the COVID-19 Curve timeline, the National Association of Sporting Goods Wholesalers (NASGW) SCOPE data platform reports another record week in firearms and ammunition shipments. Ammunition sales nearly doubled for the week ending March 21. When we look at year-to-date (YTD) numbers for 2020, ammunition sales are up 49% compared to the three-year average (3YR AVG), and 188% and the week-over-week, growing from $9.9m to $18.6m.
The National Association of Sporting Goods Wholesalers (NASGW) SCOPE data platform reported a 168% spike in ammunition shipments for the week ending March 14. COVID-19 continues to drive firearms sales as well, while optics fell below the three-year average (3YR AVG).
NASGW SCOPE is an industry-leading data analytics platform built in partnership with shooting sports manufacturers, distributors and retailers. SCOPE DLX collects weekly shipment data from 20 leading distributors that represent demand from thousands of FFLs across the United States.
During the week ending March 14, distributors shipped close to $10 M representing a 168% bump above the 3YR AVG for the same week. In some states, SCOPE DLX shows up to a 600% growth in ammunition shipments. Overall, ammunition shipments are up 21% year-to-date (YTD).
"The COVID-19 virus is having an overwhelmingly negative impact on the entire country, but if there is any silver lining, it is the boost it's provided to our industry," said Kenyon Gleason, NASGW President. "SCOPE has allowed us to correlate trends with what is happening in the real world with trustworthy data and measure just how impactful this period is in comparison to previous years."
In a recent conversation, a manufacturer shared a unique perspective about how they consume data:
"Applying data is about understanding and managing exceptions," he said.
Like the back corner shelves of a distributor warehouse – data is inherently messy. How some of it got there is complicated. There's clutter to sort through before anyone can determine what's valuable and what should be thrown to the wind.
The National Association of Sporting Goods Wholesalers (NASGW) and the National Shooting Sports Foundation (NSSF) are partnering to spread the word about SCOPE CLX, an industry-wide retail sales data program. Retailers have the opportunity to win one of ten $1,000 credits by signing up before Feb. 28 to learn about SCOPE CLX.
SCOPE CLX is an industry owned, distributor led retail data initiative. When launched, retailers will benefit from a deeper understanding of consumer demand, sales trends and inventory analysis. Sales and inventory data is aggregated from stores across the United States.
The National Association of Sporting Goods Wholesalers (NASGW) recently announced the acquisition of CustomerLink Exchange (CLX) and the upcoming integration with their existing SCOPE data program. SCOPE CLX, powered by eComSystems, will offer retail sales data to benefit shooting sports businesses.
NASGW is wrapping up onboarding the influx of subscribers to the SCOPE™ data program after launching in October. Data-savvy NASGW members can look forward to new features and new data in 2019.
For the first time in the history of the shooting sports industry, NASGW is providing a clearer look at the sales and inventory within the wholesale distribution channel through SCOPE™, the brand new data program for NASGW members. SCOPE™, which has been in the works for over two years, launched on Thursday morning at the NASGW Expo in Pittsburgh, PA. The much-awaited program represents over 51% of all new firearms sales with data provided by 21 participating NASGW wholesaler members. This is the most comprehensive source of sales and inventory data in the industry and could only be accomplished through the wholesale partnerships of NASGW. To say the launch of SCOPE™ is a big deal, would be an understatement.