As we pass the 15-day mark, in the U.S.'s Flattening the COVID-19 Curve timeline, the National Association of Sporting Goods Wholesalers (NASGW) SCOPE data platform reports another record week in firearms and ammunition shipments. Ammunition sales nearly doubled for the week ending March 21. When we look at year-to-date (YTD) numbers for 2020, ammunition sales are up 49% compared to the three-year average (3YR AVG), and 188% and the week-over-week, growing from $9.9m to $18.6m.
The National Association of Sporting Goods Wholesalers (NASGW) SCOPE data platform reported a 168% spike in ammunition shipments for the week ending March 14. COVID-19 continues to drive firearms sales as well, while optics fell below the three-year average (3YR AVG).
NASGW SCOPE is an industry-leading data analytics platform built in partnership with shooting sports manufacturers, distributors and retailers. SCOPE DLX collects weekly shipment data from 20 leading distributors that represent demand from thousands of FFLs across the United States.
During the week ending March 14, distributors shipped close to $10 M representing a 168% bump above the 3YR AVG for the same week. In some states, SCOPE DLX shows up to a 600% growth in ammunition shipments. Overall, ammunition shipments are up 21% year-to-date (YTD).
"The COVID-19 virus is having an overwhelmingly negative impact on the entire country, but if there is any silver lining, it is the boost it's provided to our industry," said Kenyon Gleason, NASGW President. "SCOPE has allowed us to correlate trends with what is happening in the real world with trustworthy data and measure just how impactful this period is in comparison to previous years."
In a recent conversation, a manufacturer shared a unique perspective about how they consume data:
"Applying data is about understanding and managing exceptions," he said.
Like the back corner shelves of a distributor warehouse – data is inherently messy. How some of it got there is complicated. There's clutter to sort through before anyone can determine what's valuable and what should be thrown to the wind.