Today I’m wondering, how exactly is it that television news operations are still in business? When last I worked in television news, revenues were derived from advertisers. And businesses only part with marketing dollars to advertise during programs actually being watched. There was a very sophisticated way of measuring viewership and costs of ads varied depending on just how popular the show was.
At least that’s how it used to be. I know I’m starting to get old (I’m reminded of it often by “family and friends”), but I’m not THAT old.
I imagine there’s a very similar advertising structure in place today. But can someone please explain how they pay all these reporters and know-it-all commentators on TV today? If ratings still determine advertising revenue, there can’t be much profit. |
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