Surely you’ve heard the saying, “Hope for the best and plan for the worst?” It makes good sense when you think about it – you should always be prepared in case the plans you put in place don’t quite work out the way you expect. With a shooting sports marketplace that’s always in flux, especially in our current political environment, you just have to be ready to pivot and shift gears at a moment’s notice.
If you’re not planning for the future, and planning for what you’ll do if things change, and then planning for what to do if they change again, then I’d encourage you to spend some time and give it a sincere and honest effort. Failing to plan is planning to fail. It’s trite, but it’s true.
For as long as I’ve been at NASGW, we’ve worked under a strategic plan. While the association is probably not as directly impacted by the market as most of you reading this, we too have to look to the future and get ready for whatever comes our way. If we weren’t doing this, it would be a gross failure to consider the needs and wants of our members.