It happens all the time in sports. A team gets a #1 ranking pre-season and then what? There’s only one way to go from there and that’s down. I can’t imagine any sports team being excited about that ranking before the season even starts. The expectations are too high and it’s only a disappointment from there. You see it in the stock market as well. Stocks climb up to a point where you realize that it must be on its way down. What goes up must come down, and we all know, at some point, things will shift in our own industry. Demand will decline, and we will again be pivoting our businesses in the other direction. The only difference here is that we CAN go higher than before; we often do. Look at 2013. A record year for many of us, but then came along 2016. Another stellar year. There was no way we could climb higher. But we did. 2020 recorded numbers that none of us could dream of.
Our industry is tough, not by definition of “hard or difficult,” but by way of “strong.” We continue to find ways to improve our businesses and to defend our rights by doing what we believe in. It’s just like Yellowstone, the TV show. |
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