During my professional career, I’ve had the wonderful opportunity to be involved in many strategic reviews, branding campaigns, and analyzing the overall mission and vision of a variety of employers.
Sometimes these strategic reviews consist of a small “update” to an existing plan. And in some cases, the process is much more comprehensive, in-depth, and ends up creating a complete overhaul.
I’m certain that many of you have been involved in these exercises, or possibly even invited in a strategic planner to help facilitate the conversations. Whether you use the standard strengths, weakness, opportunity, threat (SWOT) matrix for your conversations or take a different angle, the information you glean can be exceptionally valuable and sometimes maybe even a bit surprising.
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