NASGW Wholesalers are a crucial hub within the shooting sports distribution channel. Wholesalers provide a plethora of benefits to manufacturers who utilize their services to get their products into the marketplace. But the manufacturers aren't the only people who benefit from working with a NASGW Wholesaler. When it comes to shooting sports retailers and dealers, the wholesalers are a game changer. Wholesalers are the go-to for products, market insight, and more. Here are five ways NASGW Wholesalers Help Retailers.
We get it; things are a little more challenging in the "new normal." Consumers aren't lined up at the door like they were leading up to the 2016 election. The demand isn't what it use to be, or is it? Maybe retailers in the shooting sports industry just need to step their game up. But how? Marketing in this industry can be a challenge in itself. The media isn't always our friend and the population seems very divided. So what can retailers do to take their marketing to the next level? Here are a few marketing ideas to keep your audience engaged in the new normal.
For the first time in the history of the shooting sports industry, NASGW is providing a clearer look at the sales and inventory within the wholesale distribution channel through SCOPE™, the brand new data program for NASGW members. SCOPE™, which has been in the works for over two years, launched on Thursday morning at the NASGW Expo in Pittsburgh, PA. The much-awaited program represents over 51% of all new firearms sales with data provided by 21 participating NASGW wholesaler members. This is the most comprehensive source of sales and inventory data in the industry and could only be accomplished through the wholesale partnerships of NASGW. To say the launch of SCOPE™ is a big deal, would be an understatement.
Pittsburgh, PA (October 17, 2018) – The National Association of Sporting Goods Wholesalers (NASGW), the association representing shooting sports wholesalers, manufacturers, and their trade partners, announced the winners of their annual Leadership and Caliber Awards last night at the NASGW Expo Awards Dinner.
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Most manufacturers are focused on innovating and manufacturing the best products possible, not logistics. Two-step distribution makes it easier for NASGW manufacturers to reach more consumers and gives our wholesalers the opportunity to do what they do best - distribution and logistics. Take a look at this video to hear from manufacturers how two-step distribution has streamlined their business and broadened their distribution.
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The 2018 Caliber Awards Finalists have been selected for the 2nd annual NASGW-POMA Caliber Awards.
The National Association of Sporting Goods Wholesalers (NASGW) in partnership with the Professional Outdoor Media Association (POMA), have chosen the top products in six categories including: Best New Rifle, Best New Handgun, Best New Shotgun, Best New Ammunition, Best New Optic, and Best New Accessory. An independent panel of 18 industry judges will select the winners in each category as well as a Best Overall New Product. In order to qualify, manufacturers needed to be a NASGW member in good standing, the product must have been publicly released between the end of last year’s NASGW Expo and the beginning of this year’s Expo, and submission of the products was required through the NASGW Expo New Product Showcase, found on the NASGW Expo website and NASGW Connect mobile app.
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The National Association of Sporting Goods Wholesalers (NASGW), the association representing shooting sports wholesalers, manufacturers, and their trade partners, is proud to announce the nominees for this year's NASGW Leadership Awards.
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It is that time of year where shooting sports wholesalers and manufacturers are starting to prepare for the upcoming year. We may still have a few months left in the year, but planning out product launches, sales strategies, budgets, and marketing plans to promote products doesn't happen overnight. That is where the NASGW Expo comes into play. The NASGW Expo is a four-day event that brings together wholesale buyers and manufacturers to layout the sales plan for the next year. This event is closed to the public and attendees must be members of NASGW. The Expo is where the business side of the shooting sports industry happens. This year's Expo will be held in Pittsburgh, PA and we are all looking forward to seeing old friends, getting a pulse of the industry, and discussing ways to improve in 2019.
With the rise of social media and digital marketing, content development has increased dramatically. A whole lot of content, actually. So, with all of this content, how do you make yourself stand out in the crowd? How do you rise above the noise to make yourself heard and earn yourself loyal customers? You produce good, helpful, and educational digital content that is both useful to your customers and establishes yourself as the go-to source for potential customers. People want to feel good about their purchases and know they are buying from someone they can trust and relate to. Providing helpful content is a great way to demonstrate your knowledge and initiate that relationship before they walk through your door or make that online purchase.