On any given day, NASGW distributors, collectively, are extending millions of dollars in credit to retail partners across the country. The extension of credit is probably one of the greatest benefits a distributor partner can offer to retailers, but possibly one of the most underrated.
Tags: Member News
Our team is back from Nuremberg, Germany, and the 2019 IWA Outdoor Classics. Our booth location was great, the show was busy, and could not have gone better. In NASGW's first experience organizing this opportunity for our members, we learned so much about the process, and we are already making plans to make this even better next year. To help summarize our week in Germany, we have pulled together a few notes, quotes and observations:
Tags: Recent News
NASGW is wrapping up onboarding the influx of subscribers to the SCOPE™ data program after launching in October. Data-savvy NASGW members can look forward to new features and new data in 2019.
For decades, two-step distribution has been the preferred method of getting products into the hands of consumers in the shooting industry. It's a method that has fallen by the wayside in other industries as large internet retailers like Amazon have disrupted product distribution. However, the shooting sports industry is different. With the high regulation environment, the inability to ship direct to consumers, and the FFL requirement, two-step distribution has remained the most efficient way to move products. Beyond the unique challenges of our industry here are a few other reasons why manufacturers have relied on NASGW wholesalers for their inventory and logistical needs.
If you've been in the shooting sports industry for any length of time, you've probably had an interaction with a wholesale distributor; however, you may have never heard of the National Association of Sporting Goods Wholesalers (NASGW). In fact, you may be surprised to know that NASGW has been around since 1954. The association's primary role over the last 60 plus years has been to bring shooting sports wholesalers and manufacturers together for our annual expo. Retailers have had little knowledge of our organization or the impact we've made in the industry. In the last few years, NASGW has made an effort increase that awareness and share the importance of working with NASGW wholesaler members and the benefits of two-step distribution. To you understand a little more about our association, here are four things firearms retailers need to know about NASGW.
Tags: Recent News
In the last couple of years, social media has become a giant in the world of digital marketing. Many digital marketing experts would rank social media as the second most important marketing channel, only behind your website. But, social media for the shootings sports industry brings with it a few more challenges. In 2018 both YouTube and Facebook made snap decisions to change rules to what users can and cannot post. This was a big blow to many influencers in our industry, and many are still wading through the red tape to produce acceptable content. Are you using social media to promote your retail business? Have you found it more challenging? Here are a few ways that you can leverage social media for your business.
NASGW Wholesalers are a crucial hub within the shooting sports distribution channel. Wholesalers provide a plethora of benefits to manufacturers who utilize their services to get their products into the marketplace. But the manufacturers aren't the only people who benefit from working with a NASGW Wholesaler. When it comes to shooting sports retailers and dealers, the wholesalers are a game changer. Wholesalers are the go-to for products, market insight, and more. Here are five ways NASGW Wholesalers Help Retailers.
We get it; things are a little more challenging in the "new normal." Consumers aren't lined up at the door like they were leading up to the 2016 election. The demand isn't what it use to be, or is it? Maybe retailers in the shooting sports industry just need to step their game up. But how? Marketing in this industry can be a challenge in itself. The media isn't always our friend and the population seems very divided. So what can retailers do to take their marketing to the next level? Here are a few marketing ideas to keep your audience engaged in the new normal.
Getting products in the hands of consumers is the goal of all manufacturers in our industry, but managing inventory, warehousing, and distribution can make that challenging for companies that are focused on developing and manufacturing great products. That is where shooting sports wholesalers come in. The model of two-step distribution has been the industry standard for decades and provides benefits to both manufacturers and retailers. As technology has improved over the years, other industries have moved away from two-step distribution, but this process has remained the method of choice within the shooting sports industry. We thought we'd break down the two-step distribution supply chain to help you understand the benefits at each level.